This page explains what storage and cookies the Ovvash marketing site (ovvash.com) uses, why, and how you can change your mind. It is written in plain language. For the signed-in app, see also our Privacy Policy.
What we mean by cookies and storage
Cookies are small text files stored by your browser. We also use browser local storage for a few preferences. Some of this is necessary to run the site. Optional analytics cookies are used only after you accept them.
Necessary storage
We store small settings such as your theme (light/dark), language, cookie consent choice (with a version and timestamp), and similar interface preferences. These do not require consent because the site cannot work properly without them. We do not use them for advertising.
Analytics cookies (Google Analytics 4)
If you accept analytics, we load Google Analytics 4 on this marketing site only (not on the signed-in app at app.ovvash.com). The cookies below help us see aggregated page views and how people use marketing pages and buttons. We use Google Consent Mode so analytics storage stays denied until you accept. We do not run advertising on this site today; ad-related consent stays denied.
Analytics cookies we may set
| Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors so we can count users and understand site traffic in Google Analytics 4. | Up to 2 years (Google's default), until it expires or you clear cookies / withdraw consent. |
| _ga_<id> | Keeps session and campaign state for our Google Analytics 4 measurement ID (the <id> part matches that ID). | Up to 2 years (Google's default), until it expires or you clear cookies / withdraw consent. |
How long analytics data is kept
In Google Analytics we intend to set event and user data retention to 14 months. Browser cookie lifetimes for _ga and _ga_<id> are listed in the table above. TODO(Riasat): confirm the GA4 Admin → Data settings → Data retention value is set to 14 months on the production property.
IP addresses
Google Analytics 4 does not store IP addresses as part of the analytics data we receive for reporting. We also enable IP anonymization when configuring the tag. TODO(Riasat): confirm this matches Google's current GA4 documentation and our property/region settings before relying on it in legal reviews.
How to change or withdraw consent
Use Cookie settings in the site footer at any time to open the panel, turn analytics on or off, or withdraw consent. If you withdraw or reject analytics, we update Consent Mode to denied, do not load analytics when it was never accepted, and delete existing _ga* cookies for this domain when withdrawing. We will ask again after about 12 months, or sooner if our consent policy version changes.
Questions
Email support@ovvash.com if you have questions about cookies or privacy.
See also our Privacy.
Back to home